VAR Synergy works collaboratively with POS ISV's and Vendors to develop, manage & grow a healthy and successful reseller channel. Established by a group of experienced industry executives, we firmly believe the best distribution model for Point of Sale solutions is through local Value Added Resellers (VAR’s) with a physical presence in the markets they serve. Our goals are:

• VAR Synergy works closely with Vendors to build a reseller channel
  that equitably benefits both the resellers and the developer.
  
  
• VAR Synergy enables the success of resellers by leveraging the collective needs of the reseller
  channel to deliver resources and benefits that would not be obtainable by individual resellers.
  
  
• VAR Synergy facilitates communication of best practices and success stories among the resellers.